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Romanian affiliate advertising and marketing firm 2Performant acquires Profitshare, partners with eMAG proprietor

.2Performant, a Romanian technology and also affiliate advertising and marketing options business, revealed on Monday, September 9, at the Bucharest Stock Market, that it aims to acquire the Profitshare associate systems in Romania as well as Bulgaria from Transformation Advertising And Marketing. Concurrently, Dante International, the manager of eMAG, will definitely become a shareholder in 2Performant.On September 6, 2Performant's Board of Supervisors ended an initial contract to get the Profitshare.ro and Profitshare.bg associate systems possessed by Sale Advertising And Marketing S.R.L. and Sale Advertising And Marketing EOOD. The contract summarizes the principles of the transaction as well as is actually not lawfully binding, corresponding to the firm press pointed out through Economedia.The function involves the transactions of the Profitshare organization lines from Conversion Advertising S.R.L. and Conversion Advertising And Marketing EOOD (as sellers) to 2Performant (as the shopper). Dante International S.A. (majority investor of Conversion Marketing S.R.L.) will definitely belong to your business transmission arrangement as a surety." When the Profitshare transaction is finished, we will certainly expand our present capability as well as expand our client collection in both Romania and Bulgaria. We still possess a couple of crucial measures to complete, but I am actually certain that the teams involved in the transaction on each edges will definitely manage to complete all of them successfully. Our experts will certainly declare our post-acquisition plans after completing the investment depending on to the ultimate contract," said Dorin Boerescu, CEO as well as Co-Founder of 2Performant Network.The purchase rate is actually RON 4.3 thousand, and will certainly be paid for 55% in cash and 45% in 2Performant shares via a resources increase.." 2Performant is actually a young and also vibrant firm along with worths that sound with our company. Our team assume that, after the transaction is actually completed, the Profitshare business incorporated with 2Performant will certainly supply better market value to its customers," stated Tudor Manea, General Supervisor of Dante International SA.2Performant additionally takes note that a number of measures remain to accomplish and also finalize the transaction, including the effective fulfillment of the due diligence study through 2Performant.Profitshare was actually introduced in 2012 as well as currently possesses a profile of 250 associate plans (consisting of the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Image source: the firm).